Which of the following statements about the marketing mix is incorrect?
A) The selection of the target market serves as the basis for the creation of the marketing mix.
B) Marketing strategy utilizes the marketing mix to develop a message that is consistent with the business-unit and corporate strategies.
C) Each element of the marketing mix must be precisely matched with the needs of the target market.
D) Once a marketing mix has been created for a particular target market, it cannot be changed until a new strategic window opens.
E) Each element of the marketing mix must be precisely matched with the other elements of the marketing mix.

Question

Quizplus · Accepted Answer

This statement is incorrect as marketing mix can be changed even after it has been created for a particular target market. The market conditions, competition, and customer preferences are continually evolving, and the marketing mix needs to be adjusted accordingly to remain effective.

Which of the Following Statements About the Marketing Mix Is