The central focus of the marketer's activities is to develop mutually-beneficial relationships with customers and potential customers. If the marketer is able to convince the customer to buy the firm's products, then the customer's lifetime value to the firm is enhanced. Marketers also seek to encourage the customer's _________________ the firm's products because that will ____________ the customer's lifetime value to the firm.
A) strong word-of-mouth communication about; increase.
B) critique of; increase.
C) passive word-of-mouth communication about; maintain.
D) strong word-of-mouth communication about; stabilize
E) critique of; maintain

Question

Quizplus · Accepted Answer

Strong word-of-mouth communication about the firm's products can lead to increased sales and new customers, thus increasing the customer's lifetime value to the firm. Passively maintaining word-of-mouth communication or receiving critiques does not necessarily enhance the customer's lifetime value.

The Central Focus of the Marketer's Activities Is to Develop