Your competition is beating you on price in your most important product market. In response, you decide to launch a new ad campaign focusing your customers on the price attribute of your marketing mix. You need a catchy slogan that conveys the attractiveness of your product's pricing.
Which of the following slogans should you use to convey this message most effectively?
A) "Every Day You Get Our Best"
B) "Growing and Protecting Your Wealth"
C) "Expect More. Pay Less"
D) "There Is No Substitute"
E) "Always On Time . . . Or You Don't Pay A Dime"

Question

Quizplus · Accepted Answer

"Expect More. Pay Less" is the most effective slogan for conveying a focus on pricing. The slogan suggests that customers can expect a high level of quality but at a lower price point. It also plays on the psychology of customers wanting to get more value for their money, which can be a strong motivator in purchasing decisions.

Your Competition Is Beating You on Price in Your Most