Scenario 1.1 Use the following to answer the questions.
Greensprings Cemetery in upstate New York offers a full service funeral and burial that is nontoxic to the environment. All materials used in the burial are natural and will decompose with no negative impact. Greensprings' service is relatively new in the United States, but services of this type are common in Great Britain. A typical burial in Greensprings' cemetery includes a casket made from bamboo, wicker, paper, or other natural material. There are no headstones of stone or concrete that will detract from the landscape, but trees and plants as "markers" are allowed. The cost for a burial at Greensprings is approximately $3,000, compared to about $6,000 at most traditional cemeteries. Although business was slow at first, Greensprings is now experiencing an increase in the number of burials, due to referrals and a newly-developed website. The owners of Greensprings were previously in the cemetery business and are active conservationists. They wanted to make their business more sustainable. After conducting research and finding that there were natural burial sites in Great Britain, they wanted to provide an alternative for other environmentally-conscious Americans like themselves.
Refer to Scenario 1.1. Greensprings' competitors, the traditional cemeteries, focus on advertising and personal selling of their services. This indicates a(n) ____ orientation.
A) sales
B) marketing
C) production
D) environmental
E) marketing concept

Question

Quizplus · Accepted Answer

The scenario states that traditional cemeteries focus on advertising and personal selling of their services, which implies that their orientation is towards making sales rather than focusing on the needs and satisfaction of the customers (marketing), efficient production (production), or environmental impact (environmental). The marketing concept would require traditional cemeteries to focus on identifying and meeting the needs of their target market while ensuring profitability and sustainability, but this is not indicated in the scenario.