To implement the marketing concept, an organization must first establish an information system to discover customers' real needs and then use the information to create products to satisfy those needs.

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This statement is true. The marketing concept focuses on understanding and satisfying customers' needs and wants. Establishing an information system to gather data on customers' needs is a crucial step in implementing this concept. This information can then be used to create products or services that meet those needs, leading to customer satisfaction and loyalty.

To Implement the Marketing Concept, an Organization Must First Establish