When DataComp Corp., a producer of software, delayed the introduction of its new spreadsheet app to modify the package, its scheduled TV advertisements announcing the new product needed to be revised. In this case, a change in the ____ variable caused changes in the ____ variable of the marketing mix.
A) distribution; promotion
B) distribution; product
C) product; price
D) product; promotion
E) promotion; price

Question

Quizplus · Accepted Answer

The delay in the introduction of the new spreadsheet app, which is a change in the product variable, caused changes in the promotion variable of the marketing mix, as the scheduled TV advertisements needed to be revised to reflect the modification of the product. Therefore, the correct option is D) product; promotion.