When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables?
A) Price
B) Promotion
C) Distribution
D) Product
E) Packaging

Question

Quizplus · Accepted Answer

Promotion. Educating consumers about the benefits of the new carpet fibers is an activity in promotion, which is concerned with communication and marketing activities aimed at informing, persuading, and influencing target customers to buy or use a product or service.

When DuPont Develops New Carpet Fibers That Are Highly Stain-Resistant