Dr. Sperling noted all of the following as an identified purpose in the implementation of focus groups, EXCEPT:
A) to inform.
B) to create artificial conflict.
C) not to confirm preexisting assumptions.
D) not to entertain.

Question

Quizplus · Accepted Answer

Focus groups are used for gathering insights, informing, and understanding perspectives, not for creating artificial conflict. They aim to explore ideas and assumptions rather than to entertain or deliberately provoke discord.

Dr Sperling Noted All of the Following as an Identified