Dr. Roberts received the finalized transcription from the focus group session last week. As a qualitative researcher Dr. Roberts plans to conduct a _____ of participant responses to each question, which allows him and his research team to identify key themes.
A) factor analysis
B) trend analysis
C) content analysis
D) one-way ANOVA

Question

Quizplus · Accepted Answer

Content analysis is a method used in qualitative research to systematically interpret the meaning of various forms of communication. In the context of analyzing participant responses from a focus group, content analysis enables researchers like Dr. Roberts to identify and categorize key themes or patterns in the data.

Dr Roberts Received the Finalized Transcription from the Focus Group