Tambra needs to make sure that she has a representative sample for her master's thesis. She needs to ensure that her sample matches the national consensus data on gender and ethnicity for the local area. She needs 60% females and 45% White participants to appropriately represent these groups in her data. She is interested in which type of sampling procedure?
A) cluster sampling
B) area probability sampling
C) simple random sampling
D) stratified random sampling

Question

Quizplus · Accepted Answer

Tambra is interested in stratified random sampling because this method involves dividing the population into subgroups (strata) that share similar characteristics (in this case, gender and ethnicity) and then selecting a sample from each subgroup in proportions that match the overall population characteristics she aims to represent.

Tambra Needs to Make Sure That She Has a Representative