Reverse-coding is a scoring strategy where more negative response alternatives are assigned _____ values and more positive response alternatives are assigned _____ values.
A) higher; lower
B) lower; higher
C) modest; lower
D) lower; modest

Question

Quizplus · Accepted Answer

Reverse-coding is used to ensure that higher scores always reflect a more positive response, regardless of the question's phrasing. Thus, more negative responses are assigned higher values, and more positive responses are assigned lower values to maintain consistency in the direction of scoring.

Reverse-Coding Is a Scoring Strategy Where More Negative Response Alternatives