When confronted with the possibility that news could be delivered online, some newspaper managers attracted readers through creative ways of presenting the news electronically, while maintaining their traditional paper editions. As a result, those newspapers remained successful. In contrast, newspaper managers who perceived the delivery of news online as a threat, and thus tried to fight against its implementation, lost readers. This is an example of ______.
A) organizational cultural lag
B) innovation sparcity
C) idea extinction
D) net losses

Question

Quizplus · Accepted Answer

This scenario exemplifies organizational cultural lag, where some newspaper managers were slow to adapt to the technological advancements (online news delivery) and tried to maintain traditional methods, leading to a decline in readership. Those who adapted creatively to the new technology, however, succeeded.

When Confronted with the Possibility That News Could Be Delivered