In U.S. business history, the marketing concept was introduced in
A) the early years of the Civil War.
B) the 1920s.
C) the 1950s.
D) the mid-1980s.
E) the first few years of the 21st century.

Question

Quizplus · Accepted Answer

The marketing concept, which focuses on identifying and meeting the needs and wants of customers, became prominent in the 1950s as businesses shifted from a production-oriented approach to a customer-oriented approach.

In US Business History, the Marketing Concept Was Introduced in