Which of the following statements about the marketing concept is most accurate?
A)The marketing concept can trace its roots to early Greek culture.
B)In using the marketing concept,both companies and consumers are able to satisfy needs simultaneously.
C)In using the marketing concept,companies focus on sales and advertising.
D)The marketing concept is most effective when production is limited and the product will sell itself.
E)All U.S.firms are now operating with a marketing concept philosophy.

Question

Quizplus · Accepted Answer

Starting in the late 1950s,marketing became the motivating force among many American firms.The marketing concept is the idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals.

Which of the Following Statements About the Marketing Concept Is