The relatively homogeneous groups of prospective buyers that have common needs and will respond similarly to a marketing action is referred to as
A) a market segment.
B) a target market.
C) a customer base.
D) an ultimate consumer.
E) a prospective customer.

Question

Quizplus · Accepted Answer

A market segment is a group of prospective buyers that have common needs and will respond similarly to a marketing action.

The Relatively Homogeneous Groups of Prospective Buyers That Have Common