Figure 2-11
-Based on the sales revenue data shown in Figure 2-11, as a marketing manager for Apple, you would most likely conclude that
A) the planning gap is narrowing.
B) the actual sales results (line B
E) are on track with the new plan (line B
D).
C) the actual sales results (lines AB and B
E) are on track with the 2005 plan (line B
C).
D) sales are increasing significantly since 2005 (line B
D).
E) another new plan has been needed since 2005, since the planning gap (wedge DB
C) is widening each year thereafter.

Question

Figure 2-11
-Based on the sales revenue data shown in Figure 2-11, as a marketing manager for Apple, you would most likely conclude that
A) the planning gap is narrowing. 
B) the actual sales results (line B
E) are on track with the new plan (line B
D). 
C) the actual sales results (lines AB and B
E) are on track with the 2005 plan (line B
C). 
D) sales are increasing significantly since 2005 (line B
D). 
E) another new plan has been needed since 2005, since the planning gap (wedge DB
C) is widening each year thereafter.

Quizplus · Accepted Answer

The planning gap (wedge DBC) is widening each year, indicating that the actual sales results are not meeting the planned targets, suggesting the need for a new plan.

Figure 2-11 -Based on the Sales Revenue Data Shown in Figure 2-11