When evaluations show that actual performance differs from expectations, firms typically attempt to
A) decide if the time horizon should be increased or decreased.
B) perform a SWOT analysis with their major competitor as the principal focus.
C) use statistical linear trend analysis to interpret the results.
D) exploit a positive deviation or correct a negative deviation.
E) adopt a market-product grid to analyze the sales results.

Question

Quizplus · Accepted Answer

Firms typically aim to exploit positive deviations to enhance performance or correct negative deviations to align with expectations.

When Evaluations Show That Actual Performance Differs from Expectations, Firms