Customers' perceptions are often central to an organization's goals. Customer ________ can be measured with surveys or by the number of customer complaints an organization receives.
A) satisfaction
B) welfare
C) lifetime benefit
D) value
E) responsibility

Question

Quizplus · Accepted Answer

Customer satisfaction is commonly measured through surveys and the number of complaints, as it reflects how well an organization meets customer expectations.

Customers' Perceptions Are Often Central to an Organization's Goals