Which of the following is more essential as a strategy for a low-involvement offering than for a high-involvement one?
A) Use personal selling to provide consumers with information.
B) Use social media to create online experiences for the brand.
C) Avoid stock-out situations so that buyers don't substitute a competing brand.
D) Optimize internet search engines such as Google to assist buyers during information search.
E) Run ads to provide consumers with information.

Question

Quizplus · Accepted Answer

For low-involvement offerings, consumers are less likely to engage in extensive search or comparison, so ensuring product availability (avoiding stock-outs) is crucial to prevent them from easily switching to a competitor.

Which of the Following Is More Essential as a Strategy