Rackspace U.S. Inc. is a web hosting company. If you want to have a website, you can buy Internet space as well as technical support and design services from the company. When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?
A) Identify its core values.
B) Reduce new buyers' cognitive dissonance.
C) Simplify new buyers' evaluative criteria.
D) Produce a consideration set.
E) Evoke problem recognition.

Question

Quizplus · Accepted Answer

Rackspace is trying to reduce new buyers' cognitive dissonance by emphasizing its dedicated and helpful support, which reassures potential customers about their decision to choose Rackspace as a hosting provider.