When conducting an information search, a consumer may use various product-rating organizations, government agencies, and TV consumer programs known as
A) relational sources.
B) marketer-dominated sources.
C) personal sources.
D) public sources.
E) stakeholder sources.

Question

Quizplus · Accepted Answer

Public sources include independent organizations, government agencies, and media programs that provide unbiased information about products and services.

When Conducting an Information Search, a Consumer May Use Various