Relatives, friends, and social networking sites that the consumer trusts are known as ________ sources of external information in the consumer purchase decision process.
A) relational
B) marketer-dominated
C) personal
D) stakeholder
E) public

Question

Quizplus · Accepted Answer

Personal sources of external information include relatives, friends, and social networking sites that the consumer trusts. These sources are considered personal because they involve direct interactions and relationships.

Relatives, Friends, and Social Networking Sites That the Consumer Trusts