Figure 4-1
-In Figure 4-1, E represents which stage of the consumer purchase decision process?
A) purchase decision
B) information search
C) financial transaction
D) alternative evaluation
E) postpurchase behavior

Question

Figure 4-1
-In Figure 4-1, E represents which stage of the consumer purchase decision process?
A) purchase decision 
B) information search 
C) financial transaction 
D) alternative evaluation 
E) postpurchase behavior

Quizplus · Accepted Answer

Postpurchase behavior is the stage where consumers reflect on their purchase decision and experience satisfaction or dissatisfaction.

Figure 4-1 -In Figure 4-1, E Represents Which Stage of the Consumer