The fifth stage in the consumer purchase decision process involves comparing the product or service purchased with one's expectations to determine the degree of satisfaction or dissatisfaction. What is this stage called?
A) postpurchase behavior
B) alternative evaluation
C) purchase decision
D) problem recognition
E) information search

Question

Quizplus · Accepted Answer

The fifth stage in the consumer purchase decision process is called "postpurchase behavior," where consumers evaluate their satisfaction or dissatisfaction with the purchase.

The Fifth Stage in the Consumer Purchase Decision Process Involves