After a problem has been recognized in the consumer purchase decision process, the consumer proceeds to the second stage known as
A) information search.
B) purchase decision.
C) alternative evaluation.
D) opportunity identification.
E) problem evaluation.

Question

Quizplus · Accepted Answer

After recognizing a problem or need, the consumer moves to the information search stage to gather information about how to solve the problem or fulfill the need.

After a Problem Has Been Recognized in the Consumer Purchase