Consumer behavior refers to
A) the aspects of a consumer's decision making processes that cannot be measured.
B) the actions a person takes in purchasing and using products and services, including the mental and social processes before and after them.
C) the five stages a buyer passes through in making choices about which product and service to investigate, purchase, and consume.
D) the mental and social processes related to purchasing that are innate in a person from birth.
E) those purchasing behaviors that result from repeated experience and reasoning.

Question

Quizplus · Accepted Answer

Consumer behavior encompasses the actions taken by individuals in purchasing and using products and services, as well as the mental and social processes that occur before and after these actions.

Consumer Behavior Refers to