A means of displaying in two dimensions the location of its own and competing products or brands in the minds of consumers is referred to as a(n)
A) awareness matrix.
B) growth-share matrix.
C) market-product grid.
D) perceptual map.
E) product differentiation chart.

Question

Quizplus · Accepted Answer

A perceptual map is a visual representation used in marketing to show how consumers perceive the positioning of a brand or product in relation to competitors, typically in two dimensions.

A Means of Displaying in Two Dimensions the Location of Its