Marketers use perceptual maps as a means to display in two dimensions the location of products or brands
A) against large market segments in a market-product grid.
B) against small market segments in a market-product grid.
C) in virtual space that represents the business or product's time in existence and growth.
D) in the minds of consumers.
E) against the revenues generated by other products or brands within the company.

Question

Quizplus · Accepted Answer

Perceptual maps are used by marketers to visually display the position of products or brands in the minds of consumers, often based on various attributes or dimensions that are important to the target market.

Marketers Use Perceptual Maps as a Means to Display in Two