All of the following are criteria used for selecting target market segments except which?
A)compatibility with the organization's objectives and resources
B)market size
C)simplicity and cost of assigning potential buyers to segments
D)competitive position
E)cost of reaching the segment

Question

Quizplus · Accepted Answer

The five criteria used for selecting a target segment include: (1)market size,(2)expected growth,(3)competitive position,(4)cost of reaching the segment,and (5)compatibility with the organization's objectives and resources.Simplicity and cost of assigning potential buyers is a criterion used in forming market segments.

All of the Following Are Criteria Used for Selecting Target