Which of the following is a criterion used for selecting a target market?
A)similarity of needs of potential buyers within a segment
B)difference of needs of sellers between segments
C)feasibility of a marketing action to reach a segment
D)expected market growth
E)simplicity and cost of assigning potential buyers to segments

Question

Quizplus · Accepted Answer

The five criteria used for selecting a target segment include: (1)market size,(2)expected growth,(3)competitive position,(4)cost of reaching the segment,and (5)compatibility with the organization's objectives and resources.

Which of the Following Is a Criterion Used for Selecting