Figure 8-2
-Consider Figure 8-2. My Pillow uses infomercials and product demonstrations at events such as state fairs to market its line of pillows that are guaranteed to be "the most comfortable pillow you'll ever own!" Based on the market research shown in Figure 8-2, which market-product combination should My Pillow target?
A) stomach sleeper-firm pillow
B) back sleeper-medium pillow
C) side sleeper-firm pillow
D) stomach sleeper-soft pillow
E) side sleeper-soft pillow

Question

Figure 8-2
-Consider Figure 8-2. My Pillow uses infomercials and product demonstrations at events such as state fairs to market its line of pillows that are guaranteed to be "the most comfortable pillow you'll ever own!" Based on the market research shown in Figure 8-2, which market-product combination should My Pillow target?
A) stomach sleeper-firm pillow 
B) back sleeper-medium pillow 
C) side sleeper-firm pillow 
D) stomach sleeper-soft pillow 
E) side sleeper-soft pillow

Quizplus · Accepted Answer

Based on market research, side sleepers often prefer firm pillows for better neck support, making the side sleeper-firm pillow combination a suitable target for My Pillow.

Figure 8-2 -Consider Figure 8-2. My Pillow Uses Infomercials and Product Demonstrations