In the segmentation process, pairing side sleepers with firm pillows, back sleepers with medium pillows, and stomach sleepers with soft pillows would be done with a
A) needs table.
B) cross-tabulation.
C) market-product grid.
D) growth-share matrix.
E) product differentiation table.

Question

Quizplus · Accepted Answer

A market-product grid is used to match different market segments with appropriate products, such as pairing different types of sleepers with the corresponding firmness of pillows.

In the Segmentation Process, Pairing Side Sleepers with Firm Pillows