Market segments are
A) the relatively heterogeneous groups of prospective buyers that result from the market segmentation process.
B) all buyers of a product or service who have previously purchased a particular firm's products or services and who intend to repeat that purchase sometime in the future.
C) the smallest number of buyers that have similar needs but do not react similarly in a buying situation.
D) the relatively homogeneous groups of prospective buyers that result from the market segmentation process.
E) all potential buyers of a product or service who intend to purchase a firm's products or services but who have not yet done so.

Question

Quizplus · Accepted Answer

Market segments are groups of prospective buyers that are relatively homogeneous, meaning they have similar needs and respond similarly to marketing efforts, resulting from the market segmentation process.

Market Segments Are