Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process. This means that the focus should be on what the new product will ________ rather than simply what they want.
A) look like
B) cost them
C) do for them
D) feel like
E) consist of in terms of new features

Question

Quizplus · Accepted Answer

The focus should be on what the new product will do for customers and suppliers, emphasizing the benefits and solutions it provides rather than just its appearance, cost, feel, or features.

Business Researchers Emphasize That Firms Must Actively Involve Customers and Suppliers