Marketing Dashboard Map
-In the marketing map above, the annual growth rate in each state is shown. There are 11 "good" states (CA, NV, AZ, NM, CO, TX, LA, MN, IL, GA, and FL) and 15 "bad" states, meaning very poor states (ID, UT, NE, IA, OH, WV, NC, PA, MD, NJ, CT, RI, VT, NH, and ME). If you were a marketing manager faced with this dashboard, which of the following would be the best action?
A) focus on the shortfalls in Idaho and Utah
B) revise the relevant goals for both the East and West Coast
C) conduct additional market research in the Southern United States
D) examine your distribution system in the Northeastern United States
E) change the marketing metric being used to evaluate cities individually

Question

Marketing Dashboard Map
-In the marketing map above, the annual growth rate in each state is shown. There are 11 "good" states (CA, NV, AZ, NM, CO, TX, LA, MN, IL, GA, and FL) and 15 "bad" states, meaning very poor states (ID, UT, NE, IA, OH, WV, NC, PA, MD, NJ, CT, RI, VT, NH, and ME). If you were a marketing manager faced with this dashboard, which of the following would be the best action?
A) focus on the shortfalls in Idaho and Utah 
B) revise the relevant goals for both the East and West Coast 
C) conduct additional market research in the Southern United States 
D) examine your distribution system in the Northeastern United States 
E) change the marketing metric being used to evaluate cities individually

Quizplus · Accepted Answer

The map shows that the Northeastern United States is performing poorly, so it would be wise to examine the distribution system in that region.

Marketing Dashboard Map -In the Marketing Map Above, the Annual Growth Rate in Growth