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A Dynamic Price Policy Refers to

Question 303

Multiple Choice

A dynamic price policy refers to


A) setting the price of a line of products at a number of different specific pricing points.
B) setting the prices for all items in a product line to cover the total cost and produce a profit for the complete line, not necessarily for each item.
C) deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well.
D) setting different prices for products and services depending on individual buyers and purchase situations in light of demand, cost, and competitive factors.
E) adding a fixed percentage to the cost of all items in a specific product class.

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