Monitoring developments outside of the firm's control with the goal of detecting and responding to threats and opportunities is called
A)data mining.
B)environmental scanning.
C)competitive analysis.
D)brand positioning.
E)market assessment.

Question

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The Answer of Monitoring developments outside of the firm's control with the goal of detecting and responding to threats and opportunities is called
A)data mining.
B)environmental scanning.
C)competitive analysis.
D)brand positioning.
E)market assessment.

Monitoring Developments Outside of the Firm's Control with the Goal