The belief by residents of a country that it is inappropriate or immoral to purchase foreign-made goods and services is referred to as consumer bias.

Question

Quizplus · Accepted Answer

This belief is referred to as consumer ethnocentrism, not consumer bias. Consumer ethnocentrism is the belief that purchasing foreign-made products is wrong because it harms the domestic economy and is seen as unpatriotic.

The Belief by Residents of a Country That It Is