Anthony is looking for a health club to join. He does not care if the health club has a swimming pool, juice bar, or fitness classes, what he does care about is that the club is open late in the evening and has extensive free weights and weight-lifting machines. These attributes that Anthony considers most important are referred to as his
A)consumer criteria.
B)information set.
C)product standards.
D)evoked set.
E)evaluative criteria.

Question

Quizplus · Accepted Answer

Evaluative criteria are the various dimensions, features, or benefits that consumers consider when reviewing and comparing options in a purchasing decision. In Anthony's case, the importance of late evening hours and extensive free weights and weight-lifting machines are his evaluative criteria for choosing a health club.

Anthony Is Looking for a Health Club to Join