You are introducing a new product, and want to make sure that potential customers can examine the merits of a new product. You offer free samples to customers and give away in-store free samples. This product characteristic is referred to as
A)trialability.
B)complexity.
C)compatibility.
D)observability.
E)competitive advantage.

Question

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The Answer of You are introducing a new product, and want to make sure that potential customers can examine the merits of a new product. You offer free samples to customers and give away in-store free samples. This product characteristic is referred to as
A)trialability.
B)complexity.
C)compatibility.
D)observability.
E)competitive advantage.

You Are Introducing a New Product, and Want to Make