When marketers segment based on psychographics, the market is divided into groups according to
A) family size and marital status.
B) the reason why the consumer made the purchase.
C) how convenient the product is for the consumer.
D) how consumers act toward products.
E) a consumer's income and interest in the product.
Correct Answer:
Verified
Q41: Segmentation based on where prospective consumers live,
Q42: A psychographic segmentation variable that divides people
Q43: Free-standing areas with a core urban population
Q44: Psychographic segmentation refers to the science of
Q45: Which is considered to be a behavioral
Q47: Considered to be one of the most
Q48: According to the 2010 U.S. Census, which
Q49: Manufacturers who package toilet paper in large
Q50: Behavioral segmentation divides consumers according to
A)customer convenience
Q51: Stores like Cabela's, REI, and Bass Pro
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