Psychographic segmentation refers to the science of segmenting markets based on
A) consumers' income, age and behavior.
B) psychology, demographics and personality traits.
C) consumers' opinions, interests and attitudes.
D) behavior and demographics.
E) psychology and geography.
Correct Answer:
Verified
Q39: Market segments are
A)relatively heterogeneous groups of consumers
Q40: A perceptual map is a competitive analysis
Q41: Segmentation based on where prospective consumers live,
Q42: A psychographic segmentation variable that divides people
Q43: Free-standing areas with a core urban population
Q45: Which is considered to be a behavioral
Q46: When marketers segment based on psychographics, the
Q47: Considered to be one of the most
Q48: According to the 2010 U.S. Census, which
Q49: Manufacturers who package toilet paper in large
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