What are the two most commonly used demographic variables used by marketers?
A) age and gender
B) gender and income
C) education and family size
D) family size and age
E) age and income
Correct Answer:
Verified
Q16: Market segmentation helps firms decide how to
Q17: Regardless of what target marketing strategy firms
Q18: Firms should consider three important factors during
Q19: Segmenting by geography allows marketers to capitalize
Q20: Behavioral segmentation is often the most difficult
Q22: Demographic segmentation divides markets by
A)geographic location.
B)characteristics such
Q23: Which of the following is not one
Q24: To be effective, market segmentation should create
Q25: Repositioning refers to resegmenting a target market
Q26: An auto insurance company segmented its market
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