Segmenting by geography allows marketers to capitalize on convenience to the customer.
Correct Answer:
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Q14: The process of dividing a larger market
Q15: Consumers who have between $100,000 and $250,000
Q16: Market segmentation helps firms decide how to
Q17: Regardless of what target marketing strategy firms
Q18: Firms should consider three important factors during
Q20: Behavioral segmentation is often the most difficult
Q21: What are the two most commonly used
Q22: Demographic segmentation divides markets by
A)geographic location.
B)characteristics such
Q23: Which of the following is not one
Q24: To be effective, market segmentation should create
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