Global segmentation usually results in market segments made up of young people, those that have money to spend, or those with access to the Internet.
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Q1: Social media outlets like Facebook are not
Q3: The two dimensions of the VALS framework,
Q4: Unique segmentation is used when the similarity
Q5: When marketers segment based on psychographics, the
Q6: In order to reach Millennials, marketers should
Q7: Psychographic segmentation involves categorizing customers based on
Q8: The four broad segmentation bases that marketers
Q9: Market size, customer lifestyles, and population shifts
Q10: One of the criteria for segmenting a
Q11: The major advantage of a differentiated targeting
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