The four broad segmentation bases that marketers use to divide the market into segments are: substantial, measurable, differentiable, and accessible.
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Q3: The two dimensions of the VALS framework,
Q4: Unique segmentation is used when the similarity
Q5: When marketers segment based on psychographics, the
Q6: In order to reach Millennials, marketers should
Q7: Psychographic segmentation involves categorizing customers based on
Q9: Market size, customer lifestyles, and population shifts
Q10: One of the criteria for segmenting a
Q11: The major advantage of a differentiated targeting
Q12: An undifferentiated targeting strategy, is a mass-marketing
Q13: As it relates to marketing, segmenting and
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