Selective distribution is a strategy in which _.
A) products are not sold through intermediaries but directly to customers from producers
B) all willing intermediaries are given rights to sell a product
C) common household goods are preferred over luxury products by intermediaries
D) products are stocked in as many outlets as possible by a seller
E) more than one, but fewer than all, willing intermediaries are used by a seller

Question

Quizplus · Accepted Answer

Selective distribution involves using more than one, but fewer than all, intermediaries who are willing to carry a particular product. This strategy is often used for products that require a certain level of service or expertise.

Selective Distribution Is a Strategy in Which _