In an administered VMS, the producer assumes the leadership position in a distribution channel by default.

Question

Quizplus · Accepted Answer

In an administered vertical marketing system (VMS), leadership is established through the size and power of one or a few dominant members, not by default to the producer. Leadership can be assumed by retailers or wholesalers as well, depending on who has the most influence in the channel.

In an Administered VMS, the Producer Assumes the Leadership Position