Starbucks has signed a contract with a television production company to have its brand featured prominently in a new situation comedy about empty nesters. The conditions of the agreement state that the situation comedy will feature only the Starbucks brand of coffee. What kind of advertising technique is being used in this example?
A) advertainment
B) vertical integration
C) product placement
D) subliminal advertising
E) geofencing

Question

Quizplus · Accepted Answer

This example is an instance of product placement, where a brand is featured within the content of a television show or movie.

Starbucks Has Signed a Contract with a Television Production Company