Which of the following promotion mix approaches involves a producer promoting a product to different channel members who in turn promote the product to customers?
A) the publish-subscribe method
B) a pull strategy
C) vertical integration
D) direct marketing
E) a push strategy

Question

Quizplus · Accepted Answer

A push strategy involves promoting a product through the distribution channels, where the producer promotes the product to wholesalers, wholesalers to retailers, and retailers to customers.

Which of the Following Promotion Mix Approaches Involves a Producer